"It's not yet a gift": understanding digital gifting

Kwon, Hyosun and Koleva, Boriana and Schnädelbach, Holger and Benford, Steve (2017) "It's not yet a gift": understanding digital gifting. In: 20th ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2017), 25 Feb-01 Mar 2017, Portland, Oregon, USA.

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Abstract

A myriad of digital artifacts are routinely exchanged online. While previous studies suggest that these are sometimes considered to be gifts, CSCW has largely overlooked explicit digital gifting where people deliberately choose to give digital media as gifts. We present an interview study that systematically analyzes the nature of digital gifting in comparison to conventional physical gifting. A five-stage gift exchange model, synthesized from the literature, frames this study. Findings reveal that there are distinctive gaps in people’s engagement with the digital gifting process compared to physical gifting. Participants’ accounts show how digital gifts often involve less labor, are sometimes not perceived as gifts by the recipient and are rarely reflected on and reciprocated. We conclude by drawing out design implications for digital gifting services and rituals.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Proceedings of the 20th ACM Conference on Computer-Supported Cooperative Work & Social Computing. New York : ACM Press, 2017, ISBN: 978-1-4503-4335-0 doi:10.1145/2998181.2998298
Keywords: Digital gift, Framework, Gift exchange, Interaction design, Rituals, Gifting process
Schools/Departments: University of Nottingham, UK > Faculty of Science > School of Computer Science
Related URLs:
Depositing User: Eprints, Support
Date Deposited: 31 Oct 2016 14:00
Last Modified: 20 Mar 2017 06:29
URI: http://eprints.nottingham.ac.uk/id/eprint/38096

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