The value of online seller reputation: evidence from a price comparison site

Thompson, Stephen and Haynes, Michelle (2015) The value of online seller reputation: evidence from a price comparison site. Managerial and Decision Economics . ISSN 1099-1468

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This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation’s price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared to variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based.

Item Type: Article
Additional Information: This is the peer reviewed version of the following article: Thompson, S., and Haynes, M. (2015) The Value of Online Seller Reputation: Evidence from a Price Comparison Site. Manage. Decis. Econ., which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords: Reputation, Pricing, e-Commerce
Schools/Departments: University of Nottingham UK Campus > Faculty of Social Sciences > Nottingham University Business School
Identification Number:
Depositing User: Fuller, Stella
Date Deposited: 14 Oct 2016 10:50
Last Modified: 14 Oct 2016 11:11

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