The value of online seller reputation: evidence from a price comparison site

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Thompson, Stephen and Haynes, Michelle (2015) The value of online seller reputation: evidence from a price comparison site. Managerial and Decision Economics . ISSN 1099-1468

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Official URL: http://onlinelibrary.wiley.com/doi/10.1002/mde.2777/abstract

Abstract

This paper examines the value of seller reputation for e-retailers trading via a price comparison site (PCS). E-markets are widely held to accommodate sellers of differing service quality, including some who behave opportunistically. The paper uses a sample of offers on up to 295 digital cameras traded on a leading PCS, over a 134-day period to estimate reputation’s price impact. User-generated reputation measures have a significant impact in the expected direction. However, their magnitude is small compared to variables capturing economy-wide reputation. The strength of the reputation signal increased non-monotonically with the number of reviews on which it was based.

Item Type:	Article
RIS ID:	https://nottingham-repository.worktribe.com/output/770171
Additional Information:	This is the peer reviewed version of the following article: Thompson, S., and Haynes, M. (2015) The Value of Online Seller Reputation: Evidence from a Price Comparison Site. Manage. Decis. Econ., which has been published in final form at http://dx.doi.org/10.1002/mde.2777. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords:	Reputation, Pricing, e-Commerce
Schools/Departments:	University of Nottingham, UK > Faculty of Social Sciences > Nottingham University Business School
Identification Number:	https://doi.org/10.1002/mde.2777
Depositing User:	Fuller, Stella
Date Deposited:	14 Oct 2016 10:50
Last Modified:	04 May 2020 17:28
URI:	https://eprints.nottingham.ac.uk/id/eprint/37583

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