Understanding mass participatory pervasive computing systems for environmental campaigns
Chamberlain, Alan and Paxton, Mark and Glover, Kevin and Flintham, Martin and Price, Dominic and Benford, Steve and Tolmie, Peter and Kanjo, Eiman and Gower, Amanda and Gower, Andy and Woodgate, Dawn and Stanton Fraser, Danaë and Greenhalgh, Chris (2014) Understanding mass participatory pervasive computing systems for environmental campaigns. Personal and Ubiquitous Computing, 18 (7). pp. 1775-1792. ISSN 1617-4917
Participate was a 3-year collaboration between industry and academia to explore how mobile, Web and broadcast technologies could combine to deliver environ- mental campaigns. In a series of pilot projects, schools used mobile sensors to enhance science learning; visitors to an ecological attraction employed mobile phones to access and generate locative media; and the public played a mobile phone game that challenged their environmental behaviours. Key elements of these were carried forward into an integrated trial in which participants were assigned a series of environmental missions as part of an over- arching narrative that was delivered across mobile, broadcast and Web platforms. These experiences use a three-layered structure for campaigns that draw on experts, local groups and the general public, who engage through a combination of playful characterisation and social networking.
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