Understanding mass participatory pervasive computing systems for environmental campaignsTools Chamberlain, Alan, Paxton, Mark, Glover, Kevin, Flintham, Martin, Price, Dominic, Benford, Steve, Tolmie, Peter, Kanjo, Eiman, Gower, Amanda, Gower, Andy, Woodgate, Dawn, Stanton Fraser, Danaë and Greenhalgh, Chris (2014) Understanding mass participatory pervasive computing systems for environmental campaigns. Personal and Ubiquitous Computing, 18 (7). pp. 1775-1792. ISSN 1617-4917 Full text not available from this repository.AbstractParticipate was a 3-year collaboration between industry and academia to explore how mobile, Web and broadcast technologies could combine to deliver environ- mental campaigns. In a series of pilot projects, schools used mobile sensors to enhance science learning; visitors to an ecological attraction employed mobile phones to access and generate locative media; and the public played a mobile phone game that challenged their environmental behaviours. Key elements of these were carried forward into an integrated trial in which participants were assigned a series of environmental missions as part of an over- arching narrative that was delivered across mobile, broadcast and Web platforms. These experiences use a three-layered structure for campaigns that draw on experts, local groups and the general public, who engage through a combination of playful characterisation and social networking.
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