Asymmetric information within the corporate social responsibility market: impacts of signalling on consumer decisions

Moore, Natalie J. (2016) Asymmetric information within the corporate social responsibility market: impacts of signalling on consumer decisions. PhD thesis, University of Nottingham.

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Abstract

This thesis consists of three papers on the economics of corporate social responsibility (CSR). The papers study different aspects of CSR from the perspectives of consumers and firms. The first paper looks at how consumers value CSR and their willingness to pay for ethical attributes in a product. We include a CSR signal to examine how information on CSR affects individuals’ preferences and willingness to pay. The second paper builds on the study in the first paper, however, we also include a CSR nudge and the Big Five Inventory on personality to examine the interaction between information and personality traits on the willingness to pay for CSR. Finally, in the third paper we look at how firms’ CSR signal can influence their financial performance.

Item Type: Thesis (University of Nottingham only) (PhD)
Supervisors: Chmura, Thorsten G.H.
Fenn, Paul T.
Subjects: H Social sciences > HD Industries. Land use. Labor
Faculties/Schools: UK Campuses > Faculty of Social Sciences, Law and Education > Nottingham University Business School
Item ID: 33817
Depositing User: Moore, Natalie
Date Deposited: 18 Aug 2016 09:31
Last Modified: 17 Sep 2016 17:31
URI: http://eprints.nottingham.ac.uk/id/eprint/33817

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