Contesting science by appealing to its norms: readers discuss climate science in the Daily Mail
Jaspal, Rusi and Nerlich, Brigitte and Koteyko, Nelya (2013) Contesting science by appealing to its norms: readers discuss climate science in the Daily Mail. Science Communication, 35 (3). pp. 383-410. ISSN 1075-5470
Official URL: http://scx.sagepub.com/content/35/3/383.abstract
This study examines the rhetorical aspects of social contestation of climate change in reader comments published in the Daily Mail, subsequent to climategate. The following themes are reported: (1) denigration of climate scientists to contest hegemonic representations, (2) delegitimization of pro–climate change individuals by disassociation from science, and (3) outright denial: rejecting hegemonic social representations of climate change. The study outlines the discursive strategies employed in order to construct social representations of climate change, to contest alternative representations, and to convince others of the validity of these representations.It examines how social representations of science are formed, maintained,and disseminated.
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