Challenges of Location-Based Services market analysis: current market description

Basiri, Anahid and Moore, Terry and Hill, Chris and Bhatia, Paul (2015) Challenges of Location-Based Services market analysis: current market description. In: Progress in Location-Based Services 2014. Lecture Notes in Geoinformation and Cartography . Springer International Publishing, Switzerland, pp. 273-282. ISBN 978-3-319-11879-6

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Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent users, revenues and costs and most appreciated application types with different and sometimes extremely contrasting numbers and figures and this becomes more problematic when it comes to forecasting the future market of LBS. One of the very first steps in any market analysis is defining business contribution area, which decides what should be included in or excluded from the market analysis. Location based services has got a large market; therefore it is not an easy task to identify LBS market’s boundaries to analyse what is inside the box as LBS applications and exclude the rest. This paper explains the impact of such vague boundaries on market size estimation.

Item Type: Book Section
Keywords: Location-Based Services (LBS); market report; business analysis
Schools/Departments: University of Nottingham UK Campus > Faculty of Engineering
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Depositing User: Eprints, Support
Date Deposited: 20 May 2016 17:53
Last Modified: 20 Sep 2016 08:38

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