A study of the properties of mesoscopic consensus clusters that arise due to Ising dynamics on graphs
Sowdi Ravindra Bose, Karthik (2016) A study of the properties of mesoscopic consensus clusters that arise due to Ising dynamics on graphs. PhD thesis, University of Nottingham.
We studied the impact of graph structure and temperature has on the sizes and lifetimes of crowds (mesoscopic clusters of consensus) that form when due to Ising Spin dynamics. Spin models have proven successful in modelling the formation of global consensus in opinion for large groups of people. We focus on the case where lots of small groups form consensuses but no global consensus forms. Our results can be interpreted in the light of consumer opinion and give an explanation for fads and brand reputation.
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