Mechanism of altruism (MOA) approach to blood donor recruitment and retention: a review and future directions
Ferguson, Eamonn (2015) Mechanism of altruism (MOA) approach to blood donor recruitment and retention: a review and future directions. Transfusion Medicine, 25 (4). pp. 211-226. ISSN 1365-3148
Background and Objectives. Why do people donate blood? Altruism is the common answer. However, altruism is a complex construct and to answer this question requires a systematic analysis of the insights from the biology, economics and psychology of altruism. I term this the Mechanism of Altruism (MOA) approach and apply it here to understanding blood donor motivation.. The answer also has enormous implications for the type of interventions we choose to adopt as a society.
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