Media contexts of narrative design: dimensions of specificity within storytelling industries
Smith, Anthony N. (2013) Media contexts of narrative design: dimensions of specificity within storytelling industries. PhD thesis, University of Nottingham.
While many comparative studies reveal how a given medium determines narrative in ways distinct from others, I uniquely consider within this thesis the highly variable structure of a single given medium and the resultant implications for storyworlds and their presentations. Focusing upon the production of serial narrative within multiple media, I map the intricate processes by which cultural industries inform narrative diversity. Through the introduction of my dimensions of specificity model, I account for diachronically- and synchronically-variable conditions of narrative design within a given medium, revealing the complex interactions between media and narrative that are frequently overlooked. Via the model, I identify the ways in which narrative design processes are, within a medium, specific to the historically changeable configurations of a particular market. I examine in tum how, within a given market, these narrative design processes are further specific to the particular requirements of an intended audience, the particular technologies of production, distribution and consumption, and the particular economic strategy and production culture of a commissioning media institution.
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