An emotional journey : from sensory attributes to packaging and back again!
Ng, May Ling (2013) An emotional journey : from sensory attributes to packaging and back again! PhD thesis, University of Nottingham.
With the rapid proliferation of new products into the marketplace, understanding emotional responses may offer a differential advantage beyond traditional hedonic measures. Thomson et al. (2010) argued that consumers also associate other functional connotations (e.g. refreshing) and abstract feelings (e.g. sophisticated) to a product, referring to these associations (emotional, abstract and functional) as 'conceptualisations'. The aim of this project was to investigate the effect of the sensory attributes and packaging cues of commercial blackcurrant squashes on consumers' liking and conceptualisations.
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