Mapping Qatar’s Cognitive Macro-Structure: A Qualitative and Quantitative Analysis to Make Industry-Specific Recommendations for Engaging Female Entrepreneurship in Qatar

Bachir, Abir (2012) Mapping Qatar’s Cognitive Macro-Structure: A Qualitative and Quantitative Analysis to Make Industry-Specific Recommendations for Engaging Female Entrepreneurship in Qatar. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

ABSTRACT

Purpose - As individual conduct is inextricably intertwined with environmental structure and perceived process, this paper reviews these three variables and their impact to female entrepreneurial activity in Qatar.

Design - The first chapter uses a qualitative exploration of the role and potential of human capital within the national social construct. The second chapter summarizes an analysis of the larger economic and political cognitive construct enterprising female entrepreneurs are attempting to engage with. As this structure impacts process and vice versa, the impact and limitation of process is explored in the third chapter to make recommendations for achieving maximum return on national investments aimed at increasing female entrepreneurial activity.

Methodology – The majority of current policies aimed at increasing motivational barriers, through the adoption of non-region specific policies, ignore the impact of regionally present de-motivational factors such as local social customs and perceptions. This unaccounted for cognitive perception of a macro environment is mapped to illustrate individual perception and explain possible consequent lack of engagement.

Approach – While the qualitative analysis is concerned with the impact of the individual on their environmental construct, quantitative analysis of a cross segment of top performing firms in the Qatar economy illustrates the impact of national economic structure on a cognitive process.

Research limitations – This paper examines a small sample the 556 economically ‘top performing’ enterprises in Qatar for the gender make up of ‘overt leadership’. Although polarized by economic placement and corporate function, an assumption is made for all enterprises that the tertiary positions are concerned with mass stakeholder communication and thus a general cognitive personification of the enterprise and industry in terms of gender make-up.

Practical implications - Insight into the structure within which the cognitive act of entrepreneurship is being executed and consequently an analysis of the implications of strong-form policies aimed towards a weak-form process.

Originality value – Represents a new and unique way of mapping a cognitive perception of the macro environment from a gender perspective. This is important for developing countries which seek equal gender participation and an increased return on economic resources deployed.

Findings – As the Middle East has some of the highest rates of failed entrepreneurship, a country-specific examination could lend to a micro-understanding of a macro-challenge. Gender-specific challenges are examined in context of adapted business frameworks to make recommendations for an integrally fitted business enterprise to larger national architecture.

Key words - Qatar ◌ Middle East ◌ strategic economic development ◌ social architecture ◌behavioural economics ◌ entrepreneurial activity amongst women ◌ civic engagement ◌ social enterprise ◌ community business incubators ◌ gender gap ◌ retail in design ◌ scaling industry

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 07 Jan 2013 16:54
Last Modified: 03 Dec 2016 09:16
URI: http://eprints.nottingham.ac.uk/id/eprint/25673

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