B2B Business Case For Lower My Bills
Rajan, Ashish (2010) B2B Business Case For Lower My Bills. [Dissertation (University of Nottingham only)] (Unpublished)
This management report has been outlined as a market share growth strategy for Lower My Bills, a price comparison website – a product of Experian Interactive. The work has been carried out within the Strategy and New Product Development Team of Experian Interactive which focuses on Interactive’s future road map by developing strategies and products based on the overall corporate strategy and market. Bureau Matching and the LMB Widget are two such business opportunities, which would bring lot of benefits to Experian Interactive, Interactive’s partners and clients and to the end consumers by utilising the potential which lies within Lower My Bills. The business cases for these opportunities highlight the business proposition, the market and the background behind each proposition, the business objectives and success factors along with the risks and constraints involved and most importantly the revenue and other benefits which these opportunities bring. The business cases serve as a value proposition for Experian and fit perfectly well with its overall strategy.
Actions (Archive Staff Only)