A critical analysis of cross-culture issues in M&A--- The case of DaimlerChrysler Merger: a cultural mismatch?

wu, xue (2009) A critical analysis of cross-culture issues in M&A--- The case of DaimlerChrysler Merger: a cultural mismatch? [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Nowadays, mergers and acquisitions are becoming more and more popular method used by firms to strengthen their market share and power. They are regarded as an efficient and relatively fast method to incorporate new technologies and expand into new markets. However, the enterprises involved in the process of cross-border mergers and acquisitions will encounter a wide range of cultural differences and conflicts. To achieve success, the leaders always take in consideration with the influence of these issues during the post-merger integration process, at the same level as the business performance and profit improvement.

To achieve a better understanding of the corporate culture mismatches issues, I will first present the theoretical part in three major areas: the merger and acquisition context, the corporate culture and its concepts, and the leadership role within the mergers and acquisitions integration process. In the second part, it will be illustrated by a case study: the DaimlerChrysler (a failure) mergers. This case represents the complexity that leaders may encounter in any international merger and the consequences of underestimating cultural issues.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 05 Feb 2010 13:08
Last Modified: 19 Oct 2016 19:50
URI: http://eprints.nottingham.ac.uk/id/eprint/23047

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