The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses

Davies, Mark and Greenhalgh, Chris and Glover, Kevin and Chamberlain, Alan and Crabtree, Andy and Valchovska, Stela and Rodden, Tom (2013) The Dashboard: an online system to help build an online presence and measure analytics for micro-businesses. In: DE 2013: Open Digital, 4-6 Nov 2013, Salford, UK. (Unpublished)

[img] PDF (Demo Paper for DE2013 (RCUK)) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (307kB)

Abstract

Digital marketing plays an important role for businesses trying to attract new customers. For micro-businesses (0-9 workers) or self- run businesses it can be difficult to find the time to market yourself online. Non tech-savvy individuals can be unaware of where to start or how to set up a website. It can be time consuming, costly and difficult to understand the digital requirements. In this paper, we describe an online system - the dashboard, to help micro-businesses learn about building an online presence, using a range of available digital services, and providing analytical data on services that they are using. We discuss how analytic tools can help inform business owners of how useful online marketing tools are for their business and which services attract the most customers and revenue.

Item Type: Conference or Workshop Item (Other)
Schools/Departments: University of Nottingham, Malaysia Campus > Faculty of Science > School of Computer Science
Depositing User: Chamberlain, Dr Alan
Date Deposited: 09 Oct 2013 20:38
Last Modified: 17 Sep 2016 07:20
URI: http://eprints.nottingham.ac.uk/id/eprint/2186

Actions (Archive Staff Only)

Edit View Edit View