ORDER OF ENTRY, LONG TERM MARKET SHARES AND PERFORMANCE IN THE EUROPEAN PLASTERBOARD INDUSTRY
Colley, John, Graham (2006) ORDER OF ENTRY, LONG TERM MARKET SHARES AND PERFORMANCE IN THE EUROPEAN PLASTERBOARD INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)
There is a significant body of evidence which suggests that the first entrant to a particular market will obtain long-term benefits from being there first. Two strategic perspectives (Resource Based View and Industrial Organisation Theory) are applied to this phenomena. More specific first mover theory and associated empirical evidence is considered.
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