Managing product variety in quotation processes
Bramham, Jo and MacCarthy, Bart L. and Guinery, Jane (2005) Managing product variety in quotation processes. Journal of Manufacturing Technology Management, 16 (4). pp. 411-431. ISSN 1741-038X
Purpose – Manufacturers across many sectors increasingly operate in high variety environments. Research evidence suggests that variety has a negative impact on performance. However, the research literature is limited on the enablers that allow variety to be managed effectively and efficiently at the “front-end” of an organisation and in quotation processes in particular.
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