Into the wild: challenges and opportunities for field trial methods

Brown, Barry and Reeves, Stuart and Sherwood, Scott (2011) Into the wild: challenges and opportunities for field trial methods. In: CHI'11 Conference on Human Factors in Computing Systems, 7-12 May 2011, Vancouver, B.C., Canada.

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Field trials of experimental systems `in the wild' have developed into a standard method within HCI - testing new systems with groups of users in relatively unconstrained settings outside of the laboratory. In this paper we discuss methodological challenges in running user trials. Using a `trial of trials' we examined the practices of investigators and participants - documenting `demand characteristics', where users adjust their behaviour to fit the expectations of those running the trial, the interdependence of how trials are run and the result they produce, and how trial results can be dependent on the insights of a subset of trial participants. We develop three strategies that researchers can use to leverage these challenges to run better trials.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Published in: CHI'11 : proceedings of SIGCHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2011, ISBN 9781450302289, pp. 3480. doi: 10.1145/1978942.1979185
Schools/Departments: University of Nottingham UK Campus > Faculty of Science > School of Computer Science
Depositing User: Reeves, Stuart
Date Deposited: 26 May 2015 09:57
Last Modified: 14 Sep 2016 14:37

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