A first approach on modelling staff proactiveness in retail simulation models

Siebers, Peer-Olaf and Aickelin, Uwe (2011) A first approach on modelling staff proactiveness in retail simulation models. Journal of Artificial Societies and Social Simulation, 14 (2). pp. 1-25. ISSN 1460-7425

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Abstract

There has been a noticeable shift in the relative composition of the industry in the developed countries in recent years; manufacturing is decreasing while the service sector is becoming more important. However, currently most simulation models for investigating service systems are still built in the same way as manufacturing simulation models, using a process-oriented world view, i.e. they model the flow of passive entities through a system. These kinds of models allow studying aspects of operational management but are not well suited for studying the dynamics that appear in service systems due to human behaviour. For these kinds of studies we require tools that allow modelling the system and entities using an object-oriented world view, where intelligent objects serve as abstract “actors” that are goal directed and can behave proactively. In our work we combine process-oriented discrete event simulation modelling and object-oriented agent based simulation modelling to investigate the impact of people management practices on retail productivity. In this paper, we reveal in a series of experiments what impact considering proactivity can have on the output accuracy of simulation models of human centric systems. The model and data we use for this investigation are based on a case study in a UK department store. We show that considering proactivity positively influences the validity of these kinds of models and therefore allows analysts to make better recommendations regarding strategies to apply people management practises.

Item Type:Article
Additional Information:Copyright The Journal of Artificial Societies and Social Simulation (JASSS) is published by the SIMSOC Consortium. All work published in JASSS is subject to copyright and may not be reproduced, in whole or in part, in any manner or in any medium without the written consent of the SIMSOC Consortium unless no charge is made for the copy containing the work or the excerpt, and the author's name and place of first publication appears on the work or the excerpt.(http://jasss.soc.surrey.ac.uk/admin/copyright.html)
Schools/Departments:Faculty of Science > School of Computer Science
ID Code:1521
Deposited By:Aickelin, Professor Uwe
Deposited On:15 Aug 2011 16:17
Last Modified:15 Aug 2011 16:17

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