An exploration of competitive advantage in the plasterboard industry
Colley, John Graham (2011) An exploration of competitive advantage in the plasterboard industry. PhD thesis, University of Nottingham.
There is a widespread presumption in the strategy literature that firms enjoying a competitive advantage in commodity-producing industries do so as a result of following cost leadership strategies. This thesis as monograph re-evaluates that presumption by a detailed exploration of the bases for competitive advantage in the plasterboard industry, one of the most important materials used by the construction industry. It explores price and non-price based methods of competition, plant scale economies, and the influence of order of entry on firm performance. The thesis draws upon detailed industry-, firm- and plant level data collected by the author. These data include time series price, demand and capacity figures for the US and UK, plant factor usage data for 50 plants covering four years, and data relating to 56 attempted entries to the European plasterboard industry. Analytical methods include time series regression methods with ADF and Engle Granger tests. Panel data methods include OLS regression with fixed and variable models. Dummy variable methods are also employed with these approaches.
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